
My mission is to support small and medium-sized enterprises in strengthening their sales strategies and improving their market performance.
For nearly 30 years, I’ve worked in the commercial field, developing business strategies for companies of various sizes and markets within the B2B sector.
Over the course of my career, I’ve progressed from pure sales roles to positions of increasing responsibility. I’ve held key roles including Sales Manager, Business Developer, Project Manager, and Business Unit Manager. In these roles, I worked closely with company owners, collaborated across all departments, and led multidisciplinary teams.
This experience has allowed me to develop cross-functional skills that are the true strength of the services I offer.
Today, as a freelance business consultant, I work alongside startups and SMEs to define growth strategies, optimize sales channels, and manage trade shows and corporate events. My goal is to help businesses achieve tangible results through an analytical approach focused on market opportunities.
My B2B experience has been a continuous source of professional growth and enrichment.
Over the years, people have shared their projects, stories, challenges, ideas, and achievements with me. Their experiences have, in many ways, become part of mine as well.
The broad, multi-sector experience I’ve gained over the past 30 years enables me to go beyond pure sales and offer comprehensive strategic consulting.
Key Facts About My Experience:
COUNTRIES
I’ve sold in over 40 countries, including all of Europe, the USA, Canada, China, Japan, South Africa, Australia, and Brazil.
INDUSTRIES
Food & Beverage, Sports Equipment, Agriculture, Industrial Technology, Medical, Footwear, Furniture, Packaging, Automotive, Cosmetics, IT, Housewares, Eyewear.
TRADE SHOWS
I’ve selected, organized, and attended numerous trade fairs across Europe and beyond:
Dubai – Hotel Show
Frankfurt – Ambiente
Paris – Maison et Objet, Equip Auto, Global Industrie
Düsseldorf – K
Amsterdam – Horecava
Barcelona – Alimentaria
Brussels – Seafood Processing
Milan – Homi, Salone del Mobile, Smau
Cologne – ISM
Hannover – MDA
Munich – ICE Europe
Stuttgart – Motek
Lyon – Europack, Global Industrie
Parma – Cibus
Bologna – Cersaie, Sana, EIMA
Verona – Vinitaly, Marmomac, ISSA
Rimini – Sun, Sigep, SIA, Tecnargilla